Author: blogger

Pay Per Click Advertising For Get A More Traffic Via Google Search Engine

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On internet today everything is possible like shopping, Booking tickets, and sending money even earning some bucks. The earning can be done by various methods like Advertising, Free lancing, Payment Portals, Accounting services and many more.

Pay per click comes under the category of advertising as many of the websites especially E-commerce market is stressing on traffic direction to their website for increasing their sales and Revenue, hence advertising helps them to do that by means of PPC they can achieve their motive also benefiting the Advertiser by paying some commission percent to them which becomes a win-win situation for the advertiser and the client.

Pay per click basically pays the advertiser an amount of money on every click also they divert traffic to the desired path registered on that click, these clicks are basically in the form of ads on the websites and leads to another website, the ads are in form of Banners and different buttons present on another website, the pay per click is attained by Google or different famous companies like Yahoo ads and others. Advantages of this type of advertising are that it gives the advertiser benefit as well as the client which makes this strategy successful.

Pay per click has another same functionality module provided by e-commerce for blog writers and different websites which is known as AFFILIATE. Affiliate is nothing but a e-commerce provides its price listing to another website for displaying on their space and if a person is redirecting from there to the target affiliate page the person hosting the affiliate link will get the commission and get paid if the person buys/ Trades from the targeted website.

Many companies like Ebay , Amazon and other famous e-commerce has started the affiliate program and exercising this successfully. The affiliate comes in many forms like banners like ads, Buttons and other links, When a person clicking on any of these is redirect to the path of the affiliate site and an unique ID is binded in the URL which helps the affiliate website decide that the purchase has done form which path by tracing the unique ID from the URL they pay the respective affiliated website, The payment is in the form of E-vouchers which helps one to buy online without paying and other form of payment is the normal net banking and E-wire transfer , the money is transferred to the account which has affiliated.

Nike’s Marketing Strategy

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Nikes marketing strategy rested entirely upon a brand image which is favourable and has evolved into a great multinational enterprise over time. The favourable brand image has been kept afloat due to the strong association with the Nikes logo which is quite distinctive and the slogan Just Do It which has been used in advertisement for quite some time. The company has been known to invest heavily in advertisements and brand promotion (Fill C, 2005 p.54).

Market Segmentation
Most of the consumers of Nikes products are mainly sportsmen. This is so because of the utility that comes with the products. An athlete is more likely to go a sports shoe designed and marketed by Nike more than a person who detests sporting and exercises. Nike targets these consumers by agreements between Nike and athletic teams, colleges athletic teams1 etc for product sponsorship and eventual promotion to the members of these teams. In this way, Nike is able to reach a wide number of consumers and consumers who are more likely to buy. Even though others are likely to buy the products, Nike pays specific emphatic targeting to the athlete more than any group of individuals even though it also targets the youth who have embraced the hip hop culture (Mercer David, 1996, pp 171).

Targeting strategies
Nike lays a number of strategies to target their immediate consumers; athletes and other sportsmen. The targeting strategies include among others the sponsorship of products by professional athletic teams, celebrity athletes and college athletic teams. This strategy is specifically successful because of its ability to reach a large number of athletes. If the athletic team manager prescribes a specific type of track shoes made by Nike, the trainees have no option other than to buy them. The teams can as well buy the track shoes in bulky and supply them to the team members.
The second strategy that Nike applies is the designing of product destination. It does this by associating success with the product. For example, when a celebrity athlete sponsors a specific brand of athletic shoes, the brand will be associated with success. This psychological effect is reinforced with advertisements that affirm this position.
Finally, Nike targets the consumers who are likely to develop product intimacy; those who care more about the utility and quality of the product than the price. In this way, the pricing is not affected too much in a bid to accommodate a large number of consumers. However, price has also been factored in Nikes marketing strategies as shall be seen later in this paper (Frank, 2004, p.173)

Pricing Strategies
As stated in the foregoing section, Nike targets the consumers who embrace product intimacy and thus care less about the product. This has enables Nike to set relatively higher prices than its competitors. This is a strategy that calls for higher pricing points so as to push the perceived product value. It has been established that consumers who consider a product to be of high quality are likely to pay the high price more often and consistently. Once consumers develop product intimacy, they come to associate their person with the product and will pay whatever price quoted on the product provided it has the Nike logo on it.
Another very important thing to note is the fact that Nike uses the vertical integration pricing strategy in which they take ownership of the participants at channel levels that differ and they also engage in multifarious channel level operations both in a bid to control costs and thus influence pricing function (Goldman S, 2000, pp154)

Distribution Strategies
Distribution strategies embraced by an organization can either give them an edge in market or make them lag behind the winners in the market. The more efficient the product distribution is the more sales and thus more profits. The delivery of the right product and at the right time to the consumer not only effects utility but also leads to high degree of consumer satisfaction and loyalty. Nike distributes its products on level basis. The high priced premium products are given to certain distributors while leaving the low priced to be sold at highly discounted prices at mega retail stores such as Wal-Mart. Whereas Reebok embraced a limited distribution strategy Nike ventured more into a global3 market capitalization (Jeannet J, 2000, pp 44).

Promotional and Communication Strategies
Apart from Nike selling quality products which have lead to a high degree of customer loyalty, the promotional strategies that the company employs are simply superb. Nike has contracted a number of professional and celebrity athletes which have managed to draw a considerable attention to their products. Some of the sportsmen signed by Nike include soccer stars such as Ronaldinho, Ronaldo and Roberto Carlos, Basketballers such as Jermaine O’Neal and Lebron James2, triathlete Lance Armstrong and golf superstar Tiger Woods. This has created a relatively high degree of Nike products awareness. Besides the signing of celebrity sportsmen to promote their products, Nike has also employed a great deal of advertisements through the mass media. Nike employs a selective- demand advertisement focused on the high priced shoes used for traditional sports (Goldman S, 2000, pp154).

Conclusion
Nike has remained and continues to remain at the top of production and distribution of sports gear and equipment. However, it should be noted that competitive pressure cannot allow Nike to sleep at the top. The recent Reebok- Adidas merger poses a great challenge to devise new marketing strategies to continue leading or recede to oblivion. The following recommendations are suggested in a situation where marketing management is competent. These include:
Increased market share through a new product development, competent pricing strategies, advertisement and other sound promotional activities.
Restructure market dominance by driving away competitors mainly through fierce promotional strategy coupled by pricing function that will make the market quite unattractive for the competitors.
Increased social responsibility to strengthen the image of the company
Diversification of market through factoring the Asians and Black Americans in their product promotion besides doing a research to establish the tastes of these groups.
Venture into new distribution channels especially in international markets
Different pricing strategy so as to open up a new market segments.

All the above show a competent marketing management can hoist organizations top become market leaders and making the market leaders maintain their competitive edge in the market through adherence to marketing ethics, marketing plans and well thought out and formulated marketing strategies.

Office Stationery Used As An Effective Advertising Tactic

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When you start your own business, you have a budget and you have a need to stick to that budget. After all, you’re in business to make money. You know you need necessities like a roof over your head, a phone system, a computer, a printer and whatever supplies your business specialises in, but what about stationery?

Is stationery a valid office expenditure? Is it a waste of money? Won’t ordinary paper do the exact same thing fancy stationery will? Ordinary plain paper would definitely be cheaper, but you’d be surprised at just how effective the right stationery is for increasing your business.

Standard paper is cheaper. You don’t have to order it specially, you can pick it up at any paper store and you can print anything on it without having to worry about correct borders and margins, etc.

Regular paper is just that, however, it’s regular. It doesn’t stand out. If you mail someone a sales letter and it’s printed on a normal computer, it will look like every other sales letter that potential customer has ever received. It will be so lacklustre that it might just get tossed in the rubbish bin before it’s even read. Don’t let that happen to your important business letters and other transactions.

Instead, you’ll want to create a lasting memory with your customer. And you can do that by having office stationery designed for you.

With stationery, you can make a statement. If your business specialises in specific colours, having stationery designed with those colours will mentally let someone know that the stationery belongs to your business. With the right logo, the right motto, the right font and the right design, your stationery will become embedded in the customer’s memory so that they’re more likely to choose your business over the competition.

Although having your own stationery can be more expensive, but so is any other type of advertising. That’s right, stationery is a form of advertising. It’s advertising just like a phone book ad is advertising, or a billboard. When your stationery crosses someone’s desk, or your envelope reaches someone’s mailbox, you are advertising your business to that person. It’s an investment every business should make, as any advertising is good advertising, but only if it is carried out professionally.

If you’re one of those business owners that hold onto their money as tightly as they can, don’t worry. There are many ways to go about getting cheap, but effective, office stationery. You only have to shop online to see the wide ranges of office stationery available. Don’t be tempted to design your own as these only scream ‘amateur’ which will do little for you or your business.

Having correctly designed office stationery is one of the best things you can do for your business and there is stationery to fit any budget. As long as it’s designed correctly, it’s simple and easy to read and it stands out in the customer’s mind, it doesn’t matter what it costs, it only matters that it’s seen, remembered and generates further interest in what your company has to offer.

Internet Advertising In Russia, Internet Promotion Site In Russia, Social Networking In Russia

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Internet Advertising in Russia
It is a known fact that the number of internet users is growing very fast and if you need to market your products in Russia, you cannot afford to neglect Russian websites. Advertising your products on Russian websites is as much important as advertising on television or radio. As more and more people search for products and services online, internet advertising in Russia has become significant. There are various ways through which internet advertising is possible, each of them is briefed below:-
Internet Promotion Site in Russia
To promote a product or service in Russia, a creative and animated banner is designed and placed on popular and relevant Russian websites, so that the internet users view it and are attracted to buy your product or service.
Website Promotion in Russian Search Engines
If you really want to beat your competitors and establish your reputation in Russian market, then it becomes necessary to promote your website in Russian search engines. Promoting your website in yandex.ru can prove to be quite beneficial for you as it is the leader amongst all search engines used by Russian internet users. To get your website to rank on top position in Russian search engines, you need to avail SEO services in Russia.
Social Networking in Russia
Making your products popular in social networking websites in Russia can grab the attention of many internet users as the use of Russian social networking websites has increased a lot these days. There is no doubt about it that social networking is one of the greatest internet marketing tool in Russia as there is something for everyone, age, religion, profession etc., doesnt matter.

So, now you know that how important is advertising on Russian internet. You products and services get popularity all over Russia, no matter whether it is Moscow or Vladivostok. If you are opting for mass transit advertising in Moscow, only the people in Moscow will be able to view your advertisement. But, if you are advertising on a Russian website, people all over Russia can view your advertisement and can opt to be your customer. Thus, internet advertising in Russia is very cost-effective and quick way of advertising products and services in Russia. For more information on internet advertising in Russia, visit http://www.russia-promo.com.

Advertising Agencies Have To Adapt With New Media

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Advertising agencies have dramatically changed over the last twenty years thanks to the Internet and online advertising. Most businesses realize the importance of getting online and using the hip new methods and processes associated with forms of Internet advertising.

Few could have imagined in the early 80s what role advertising agencies would take on today. The Internet has changed the way we live and do business. It has forever changed consumer habits. What was once the lifeblood of advertising, newspapers and magazines, is now on the decline and has evolved from direct response advertising to branding.

Advertising agencies have added such methods as search engine positioning, pay per click marketing and social media marketing to their arsenals. Not only do agencies develop video ads for television slots, they now create video ads for the internet and viral videos for YouTube.

Offline marketing has changed as well. Readership has dropped for many big newspapers and magazines. New services like transport ads have come into play. Even stationary billboards have gone high tech by playing full color video advertisements. There are more options today in offline advertising than ever before.

Advertising agencies have to create a larger variety of ads. They must design banner ads that are effective at getting clicks. They need to create videos that are accepted by social communities online that walk the fine line between advertising and entertainment.

Advertising agencies today have to be quick to adopt new trends since Internet media is constantly and rapidly changing. What works today may be ineffective next year.

Choosing the right advertising agency for your business will take a little work. You want to make sure you sign with a company that is on the cutting edge of adverting methods and not one that is stuck in the old methods of print media only.

It is more convenient for you if you sign with an ad agency that can handle your entire advertising campaign. They should be able to run PPC accounts, make YouTube videos and place print ads. It helps if they can design and create your ads for you. Having everything done by one company will help you stay organized and should save you money.

Look for an ad agency that has a strong reputation among its customers. View their portfolio of ads and go over their statistics. They should offer the ability to track and analyze the results you get from your ads as well.

Advertising costs must be cost effective no matter how you approach it. You need to be smart with your money and make sure the money you spend gets results in the form of a healthy return on your investment. That is why you need a strong agency that utilizes today’s latest advertising methods.